The Vision
In 2018 we were traveling through Costa Rica in one of those familiar, wonderfully exhausting ways. See and do as much as you can, indulge, cut corners, create a schedule, throw the schedule out - you get the idea. It was a nimble, nomadic experience.
We loved it. The only problem was how we packed; overflowing with items we barely wore - and even worse - looked terrible in our most scenic moments.
What felt like appropriate outfits at the time looked grungy and out of place on film. It looked as if we were dressing for a track meet, a camping trip, and a safari all at the same time. Shockingly it wasn’t our best look.
Upon return we immediately started hunting for better items. Versatile clothing that would complement desolate landscapes and busy neighborhoods alike. Well-designed, suitcase-efficient pieces that encouraged impulsivity, pivots, and most importantly, free roaming.
But they didn’t exist. At least not in a way that matched our taste. So we started talking, and sketching, and strategizing. We tried to ignore it (but couldn’t). And before long this concept became so engrossing we realized we had no other choice: We had to create these ourselves.
We then connected with everyone we could: friends, colleagues, people we’d met in hostels across the world, and dug into their travel pain points. Before long we’d discovered three key functions our clothes needed to support, which has been at the foundation of our design process ever since. Take a look at them below:
How you adventure
At Road to Nowhere, we make clothes meant to move with you—wherever you’re headed. Each piece is tested in real life: long days, last-minute trips, the kind of adventures that don’t always go to plan. If it’s not comfortable, versatile, and easy to throw on without overthinking, it doesn’t make the cut. The result? Wardrobe staples you’ll want to pack, wear, and repeat no matter the destination.
How you pack
We design our clothes to be the pieces you reach for first—and the ones you wear again and again once you’re on the move. Every item is made to mix and match across the collection, so packing light doesn’t mean dressing the same. With layers that work together and staples that go the distance, your bag feels lighter, your outfits feel effortless, and those extra luggage fees? Easier to leave behind.
How you explore
The best travel moments happen when you’re fully present, eyes on the horizon, not fussing with your outfit. Our clothes are made to move with you, never against you: comfortable, effortless, and endlessly wearable. They’re the pieces you’ll reach for again and again, letting you focus on what really matters—whether that’s chasing waves, wandering city streets, or losing track of time in a quiet corner of the world. Pair that with thoughtful sustainability, and every adventure feels a little lighter, a little freer, and entirely yours.
